In 2017, FLOR, a subsidiary of Interface, the world’s largest designer and manufacturer of carpet tiles, made the decision to close all but three of it’s brick and mortar stores and shift its focus to online and catalog sales. In doing so, the brand needed to rethink its design-driven approach in a way that would make its product more accessible for users unfamiliar with the concept of modular design and unable to take advantage of in-store consultations.