BeltLine Fundraiser
Being the most comprehensive transportation and economic development effort ever undertaken by the city of Atlanta, the Atlanta BeltLine is far from being an unknown presence throughout the state of Georgia.
Objective
Focused on the development of trails and parks, the Atlanta BeltLine Partnership, which works to raise awareness and funding for the project, had neglected to promote and grow its own membership.
Solution
In order to rejuvenate the Atlanta BeltLine Partnership’s membership program and impart urgency in anyone considering a membership, a new 30 day challenge was developed.
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